A strategic planning tool that evaluates the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

A Sales model that describes the stages of consumer engagement through Awareness, Interest, Desire, and Action.

An analytical tool that examines external factors impacting a business, categorized into Political, Economic, Social, Technological, Legal, and Environmental aspects.

A framework for analyzing a business’s competitive environment based on five key forces: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

7P model of Marketing—Product, Price, Place, and Promotion, People, Process, and Physical Evidence.

A methodology for developing businesses and products by shortening product development cycles and discovering viable business models.

A strategic management template for developing new or documenting existing business models across nine key components.

A performance measurement framework that includes traditional financial metrics as well as non-financial factors to provide a more ‘balanced’ view of organizational performance.

A strategy that encourages companies to create new market spaces or “blue oceans” rather than competing in overcrowded industries.

A change management tool focused on guiding individuals through change using five sequential steps: Awareness, Desire, Knowledge, Ability, and Reinforcement.

An eight-step process for leading change, including creating urgency, forming powerful coalitions, and anchoring changes in corporate culture.

A process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.

A set of techniques and tools for process improvement aimed at reducing variability in manufacturing and business processes to improve quality and efficiency.

Mickey Mouse (Sustainability): The Unique Value identified for the long term sustainability of the Business.