CASE STUDY – MEDIA AND ADVERTISING

Executive Summary

This case study delves into the HRD interventions implemented by RenB for a 10-year-old media company specializing in advertising and content delivery. Faced with talent retention issues leading to project delivery bottlenecks and customer dissatisfaction, the company engaged RenB to revamp its HR practices.

Project Background

• Sector: Media – Advertising and Content
• Challenge: The company was experiencing significant talent loss, affecting project delivery and resulting in the loss of long-term customer contracts.
• Objective: To address critical HRD issues including talent acquisition, retention, and management.

RenB Solution Overview

Timeline: Planned for 90 days; Actual: 100 days
RenB was tasked with creating an HRD intervention process aimed at overhauling human capital management and development practices to improve talent retention and streamline acquisition and management processes.

Project Methodology

Diagnostics: Utilizing the RenB Diagnostic Framework, a thorough examination of existing HRD practices was conducted. This identified significant inefficiencies in performance management, employee engagement, and HR policies.

Areas of Inefficiency and Corrective Measures

• HRD Policy and Processes: Implementation of RenB’s 62 HRD Employee Policy Framework to establish fair and structured performance management and employee engagement systems.

• Employee Engagement and Performance Management: A new performance management system linked directly to strategic objectives via RenB’s Strategic Waterfall to KPI to KRA Method.

• Culture and Rewards: Introduction of a culture statement, comprehensive communication strategies, and a rewards system to enhance employee morale and retention.

• Recruitment and Induction: Refinement of recruitment methodologies and the induction process to better align with company needs and culture.

IT and Process Automation

Implementation of SAAS-based tools for HRD and productivity management facilitated streamlined operations and improved decision-making capabilities.

Efficiency Improvements

• Talent Management: Enhanced processes across talent acquisition, retention, and management ensured a more robust and engaged workforce.

• Data Management: Organized data management systems provided robust support for decision-making processes.

RenB Frameworks Employed

• RenB Diagnostics, Research and Analytics, Strategic Waterfall to KPI to KRA, Performance Management System, Process Automation, and HRD 3T Frameworks.

Achievement Highlights

1. Employee Satisfaction: Significant improvements in employee engagement and strategic involvement of HRD in business operations.

2. Attrition Reduction: Employee turnover decreased from 30% to 6% within a year.

3. Strengthening Management: Fortification of middle management through strategic promotions and recruitments, fostering better leadership and supporting future growth.

Client Feedback

The interventions not only stabilized the workforce but also allowed the management to focus more on business growth rather than conflict resolution. The client has continued its engagement with RenB for further refinements in marketing and project management areas.

RenB’s Reflection

Vincent Fernandez, Chairman, RenB: “This project highlighted the direct impact of best HRD practices on business growth, achieving significant transformations within a three-month period.”

This case study illustrates the critical role of effective HRD interventions in resolving operational challenges and driving business growth, particularly in the dynamic sector of media and advertising.