Can you sell sand at a beach? Nope.
Location is one of the most crucial aspects of building your StartUp. There is a reason why startups flourish in some places more than they do in others – Silicon Valley being the perfect example. It is important to choose a location that will be favorable to the growth of your startup.
There are a number of factors that need to be taken into consideration. To name a few, some cities are a better option because of the customer profile they offer, the quality of employees you can hire, the technological support you can get, and even the supporting industries there. That’s just a fraction of the factors that you should consider.
Although this might seem like the easiest mistake you could avert, in a diverse yet developing country like India, it is harder to zero in on the right location than you might think.
